»Change your food,
not your climate!«

A decreased consumption of meat – with positive effects on the environment – is the goal of this campaign by Grön Ungdom (the Swedish Green Party’s Youth Wing). The kit includes posters, flyers, pins and a canvas tote.

Instead of shades of green the bold letters first contained close-up photos of meat – beautiful, actually, and atten­tion-catching! But the client thought it too provocative.

See also the election pamphlet, the policy program and the condom sleeves.