»You are meaningful«
After a fruitful cooperation with Grön Ungdom (the Swedish Green Party’s Youth Wing) at the elections 2006 I was once again commissioned to design the election pamphlet for 2010. This 16-page brochure was printed in over a half million pieces and mailed out to all of the country’s first time voters. The pink spread featured local information.
I put a lot of care into finding the right tone of voice in both the look and the headlines, and of course in my choice of portraits. The cover photograph worked well as it conveys a great amount of energy and joy – without getting labelled and maybe scare away part of the target group.
Grön Ungdom did well in the 2010 elections and the large numbers of new member registrations were almost hard to handle.