»Change your food,
not your climate!«
A decreased consumption of meat – with positive effects on the environment – is the goal of this campaign by Grön Ungdom (the Swedish Green Party’s Youth Wing). The kit includes posters, flyers, pins and a canvas tote.
Instead of shades of green the bold letters first contained close-up photos of meat – beautiful, actually, and attention-catching! But the client thought it too provocative.