My longest and maybe most important commitment so far has been with the vegetarian food company Anamma. I was – as the one and only designer – responsible for all Art Direction and Design for over 18 years.
Three logos, several lines of packaging, many ad campaigns and countless printed pieces have been created. I was also in charge of trade show and retail design.
It has been hugely exciting to both influence and follow Anamma’s outstanding development and growth. With the smart switch from vegetarian to vegan products in 2014, the sales increased even more and the company was nicknamed »Sweden’s food rocket« in the media.
These ads were the last I designed before Anamma was sold to the huge corporation Orkla. Orkla did not appreciate the dogs longing for vegan sausages, but the former company owners, more liberal, said why not? to my idea. Dog photos by Elke Vogelsang.